About
Masharef is a company whose main services are Architecture, Interior Design, and Construction. It comes in the sense of providing a set of complete and personalized services for the entire construction process, which guarantees control over all the variables of the project so that the final result can exceed all expectations.
The Objective
Create a brand system that reflects the company's beliefs and personality, with beautiful sharp, minimal solutions with elegant simplicity.
The Solution
Considering the phrase "You can't build a great building on a weak foundation", I created a brand system based on a robust and unified grid to build on and manage the entire brand elements inspired by multiple construction foundations. And the colors, grid, and typography were inspired by the most fundamental basics of any construction: steel, bricks, and cement.
Builder Display Typeface
Specially crafted for this project. "Builder Display" is a display font to be used in short-form and large-format applications. Inspired by the steel rebar shaping, with hard corners when it's been flexed.
